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London, Dec. 18, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2024 Global Invalid Traffic (IVT) and Ad Fraud Benchmark Report . The report analyzes the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV. In addition to the Q3 2024 global report, Pixalate released IVT benchmarks for the U.S., Canada, the UK, France, Spain, Germany, Mexico, Brazil, China, Japan, Singapore, and India. Key Findings: Global CTV traffic had the highest IVT rate (23%) , followed by mobile apps (23%) and web (14%), according to Pixalate’s data CTV IVT rate +44% YoY Mobile App IVT rate +30% YoY Web IVT rate +7% YoY An estimated $1.5B of programmatic mobile app ad spend and $1.4B of programmatic CTV ad spend were lost due to invalid traffic (IVT) and ad fraud, according to Pixalate’s data and estimates Safari had the highest IVT rate for desktop web traffic (30%), compared to 13% for Google Chrome, per Pixalate’s data Google Play Store apps have a 25% IVT rate, compared to Apple App Store apps at 16%, according to Pixalate’s data IVT Benchmarks in Programmatic Advertising in APAC IVT Benchmarks in Programmatic Advertising in EMEA IVT Benchmarks in Programmatic Advertising in LATAM IVT Benchmarks in Programmatic Advertising in North America To compile this research, Pixalate's data science team analyzed 100+ billion global programmatic advertising impressions in Q3 2024. The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate's datasets — used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources. Download all of Pixalate’s Ad Fraud Benchmarks Reports Global United States Canada United Kingdom Germany France Spain Mexico Brazil China Japan Singapore India About Pixalate Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com Disclaimer The content of this press release, and the Q3 2024 Global Invalid Traffic (IVT) & Ad Fraud Benchmark Report (the "Report"), reflects Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC) , “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the MRC , “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”NoneSaskatchewan legislature member says premier targeted his transgender children REGINA — A Saskatchewan legislature member says his transgender children were targeted in an election campaign promise about school change rooms and he wants an apology from Premier Scott Moe. Jeremy Simes, The Canadian Press Nov 27, 2024 11:30 AM Share by Email Share on Facebook Share on X Share on LinkedIn Print Share via Text Message Jared Clarke, Saskatchewan NDP candidate for Regina Walsh Acres, looks on in Regina, Oct. 16. THE CANADIAN PRESS/Heywood Yu REGINA — A Saskatchewan legislature member says his transgender children were targeted in an election campaign promise about school change rooms and he wants an apology from Premier Scott Moe. Opposition NDP member Jared Clarke told the legislative assembly this week his daughters were subjects of a complaint for using a girls’ change room at a southeast Saskatchewan school. “The premier put a target on the backs of my two 12-year-old kids,” Clarke said in the house. He said a news article of the complaint was published Oct. 16 and later that day a photo of his family was shared on social media linking them to the article. The next day at a campaign stop in Regina, Moe was asked about the complaint and announced he would ban “biological boys” from using girls change rooms at schools if his Saskatchewan Party won the Oct. 28 election. Moe had touted the proposal as his first order of business, but it was not in his party's campaign platform. "He held a press conference to stoke fear and outrage about two kids at an elementary school, while my children’s picture was circulating on social media, identifying them, while unimaginable hate was raging down on my family," Clarke told the assembly. "The premier owes my children an apology. He owes all transgender people in this province, especially kids, an apology for how he has made them feel so unsafe over the last year." Moe’s office did not immediately respond to a request for comment. Moe said during last month’s election campaign he did not know the identity of the children. He told reporters a week after the Saskatchewan Party was re-elected the ban would no longer be a legislative priority. He said school boards are being consulted on a change room policy that would support all students. Clarke asked if it would be acceptable for the children of other legislature members to be used as political fodder. “What do you think would be going through a 12-year-old’s mind when they hear the premier of their province targeting them?” he told the assembly. He said it wasn’t easy when his children came out as transgender, and that he and his wife had to do a lot of learning, reading, talking and thinking. “As a parent of a transgender child, you are presented with a stark choice: to outright reject the feelings and words of your child when they tell you who they are or to choose to embrace your child and love them with all your heart,” he said. “My wife and I decided to love our kids with all our hearts. “Transgender kids are not scary. Transgender people are not scary. They are not people that we should be afraid of. They are people who deserve to be treated with respect and dignity and love.” He said his kids are kind and smart, and they play sports and music. They are also fond of Taylor Swift and airplanes. "They have the incredible strength to live as their authentic selves." Clarke said it’s the second time the Saskatchewan Party government has gone after transgender kids. Last year, the province passed a law using the notwithstanding clause to require parental consent when children under 16 want to change their names or pronouns at school. "I don’t expect everyone to understand the journey that we have been on as a family, but I hope that my words today can be heard by those who have an open heart and a willingness to learn about the different lived experience than perhaps their own," he said. "I hope something good can come from this terrible experience." This report by The Canadian Press was first published Nov. 27, 2024. Jeremy Simes, The Canadian Press See a typo/mistake? Have a story/tip? How did this story make you feel? view results > Happy Amused Afraid Don't Care Sad Frustrated Angry This has been shared 0 times 0 Shares Share by Email Share on Facebook Share on X Share on LinkedIn Print Share via Text Message Get your daily Victoria news briefing Email Sign Up More Saskatchewan News After record-breaking warmth, winter to 'salvage its reputation': Weather Network Nov 27, 2024 3:00 AM WHL Roundup: Kovacevic scores three, Warriors post decisive 7-4 win over Broncos Nov 26, 2024 7:43 PM Saskatchewan NDP motion to scrap gas tax fails in legislature Nov 26, 2024 3:48 PM

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