Q3 FY24 Net Sales of $151.3 Million Q3 FY24 Gross Margin of 71.4% Q3 FY24 Operating Income of $19.2 Million Announces $25.0 Million Share Repurchase Authorization J.Jill, Inc. JILL today announced financial results for the third quarter of fiscal year 2024. Claire Spofford, President and Chief Executive Officer of J.Jill, Inc. stated, "We delivered third quarter results inline with our expectations as we continued to execute the disciplined operating model yielding another quarter of healthy overall margin performance. While our customer has remained selective with her purchasing behavior and we have not yet seen the robust return to full price selling we saw earlier this year, we are maintaining our commitment to providing her the product, value and shopping experience she expects and appreciates from J.Jill. As we look ahead, we remain steadfast in our operating principles and continue to invest in strategic initiatives such as systems and new stores that we believe will enhance the omni-channel experience and broaden our reach longer-term. In addition to continuing to invest in the business, we are also pleased to further expand our total shareholder return strategy to include a new share repurchase program further underscoring our confidence in the business and the long-term opportunities that remain in front of us." For the third quarter ended November 2, 2024: Net sales for the third quarter of fiscal 2024 increased 0.3% to $151.3 million compared to $150.9 million for the third quarter of fiscal 2023. The increase includes approximately $2.0 million of benefit due to the calendar shift with the 53 rd week in fiscal 2023. Total company comparable sales, which includes comparable store and direct to consumer sales, decreased by 0.8% for the third quarter of fiscal 2024. Total company comparable sales was negatively impacted by approximately 50 basis points due to hurricane-related disruptions in the quarter. Direct to consumer net sales, which represented 45.7% of net sales, were up 0.3% compared to the third quarter of fiscal 2023. Gross profit was $108.0 million compared to $108.6 million in the third quarter of fiscal 2023. Gross margin was 71.4% compared to 72.0% in the third quarter of fiscal 2023. SG&A was $88.6 million compared to $86.5 million in the third quarter of fiscal 2023. Excluding non-recurring items from both periods, SG&A as a percentage of total net sales was 58.4% compared to 57.7% for the third quarter of fiscal 2023. Operating income was $19.2 million compared to $22.1 million in the third quarter of fiscal 2023. Operating income margin for the third quarter of fiscal 2024 was 12.7% compared to 14.7% in the third quarter of fiscal 2023. Adjusted Income from Operations* was $21.4 million compared to $22.5 million in the third quarter of fiscal 2023. Interest expense was $2.8 million compared to $6.5 million in the third quarter of fiscal 2023. Interest income was $0.5 million in the third quarter of fiscal 2024 compared to $0.7 million in the third quarter of fiscal 2023. During the third quarter of fiscal 2024, the Company recorded an income tax provision of $4.5 million compared to $4.7 million in the third quarter of fiscal 2023 and the effective tax rate was 26.8% compared to 28.9% in the third quarter of fiscal 2023. Net Income was $12.3 million compared to $11.6 million in the third quarter of fiscal 2023. Net Income per Diluted Share was $0.80 for the third quarter of fiscal 2024 and 2023. Adjusted Net Income per Diluted Share* in the third quarter of fiscal 2024 was $0.89 compared to $0.83 in the third quarter of fiscal 2023. Adjusted EBITDA* for the third quarter of fiscal 2024 was $26.8 million compared to $28.6 million in the third quarter of fiscal 2023. Adjusted EBITDA margin* for the third quarter of fiscal 2024 was 17.7% compared to 18.9% in the third quarter of fiscal 2023. The Company opened three new stores, reopened one store that was temporarily closed for relocation in the second quarter of fiscal 2024 and temporarily closed one store due to hurricane damage, which has an uncertain reopening date. The store count at the end of the quarter is 247 stores. For the thirty-nine weeks ended November 2, 2024: Net sales for the thirty-nine weeks ended November 2, 2024 increased 2.2% to $468.0 million compared to $457.8 million for the thirty-nine weeks ended October 28, 2023. The increase includes approximately $2.0 million of benefit due to the calendar shift with the 53 rd week in fiscal 2023. Total company comparable sales, which includes comparable store and direct to consumer sales, increased by 1.4% for the thirty-nine weeks ended November 2, 2024. Direct to consumer net sales, which represented 46.6% of net sales, were up 5.1% compared to the thirty-nine weeks ended October 28, 2023. Gross profit was $335.1 million compared to $329.3 million for the thirty-nine weeks ended October 28, 2023. Gross margin was 71.6% compared to 71.9% for the thirty-nine weeks ended October 28, 2023. SG&A was $264.1 million compared to $253.7 million for the thirty-nine weeks ended October 28, 2023. Excluding non-recurring items from both periods, SG&A as a percentage of total net sales was 56.4% compared to 55.6% for the thirty-nine weeks ended October 28, 2023. Operating income was $70.6 million compared to $75.6 million for the thirty-nine weeks ended October 28, 2023. Operating income margin for the thirty-nine weeks ended November 2, 2024 was 15.1% compared to 16.5% for the thirty-nine weeks ended October 28, 2023. Adjusted Income from Operations* was $75.9 million compared to $77.8 million for the thirty-nine weeks ended October 28, 2023. Interest expense was $13.0 million compared to $19.8 million for the thirty-nine weeks ended October 28, 2023. Interest income was $2.0 million compared to $1.8 million for the thirty-nine weeks ended October 28, 2023. During the thirty-nine weeks ended November 2, 2024, the Company recorded an income tax provision of $13.8 million compared to $13.3 million for the thirty-nine weeks ended October 28, 2023 and the effective tax rate was 27.1% compared to 29.8% for the thirty-nine weeks ended October 28, 2023. Net Income was $37.2 million compared to $31.4 million for the thirty-nine weeks ended October 28, 2023. Net Income per Diluted Share was $2.48 compared to $2.19 for the thirty-nine weeks ended October 28, 2023. Adjusted Net Income per Diluted Share* for the thirty-nine weeks ended November 2, 2024 was $3.15 compared to $3.00 for the thirty-nine weeks ended October 28, 2023. Adjusted EBITDA* for the thirty-nine weeks ended November 2, 2024 was $92.6 million compared to $95.1 million for the thirty-nine weeks ended October 28, 2023. Adjusted EBITDA margin* for the thirty-nine weeks ended November 2, 2024 was 19.8% compared to 20.8% for the thirty-nine weeks ended October 28, 2023. The Company opened four new stores for the thirty-nine weeks ended November 2, 2024 and temporarily closed one store due to hurricane damage, which has an uncertain reopening date. The store count at the end of the thirty-nine weeks ended November 2, 2024 is 247 stores. Balance Sheet Highlights Net Cash provided by Operating Activities for the thirty-nine weeks ended November 2, 2024, was $56.9 million compared to $56.7 million for the thirty-nine weeks ended October 28, 2023. Free cash flow* was $46.9 million compared to $45.9 million for the thirty-nine weeks ended October 28, 2023. The Company ended the third quarter of fiscal 2024 with a cash balance of $38.8 million. Inventory at the end of the third quarter of fiscal 2024 was $61.7 million compared to $56.7 million at the end of the third quarter of fiscal 2023. *Non-GAAP financial measures. Please see "Non-GAAP Financial Measures" and "Reconciliation of GAAP Net Income to Adjusted EBITDA," "Reconciliation of GAAP Operating Income to Adjusted Income from Operations," "Reconciliation of GAAP Net Income to Adjusted Net Income," and "Reconciliation of GAAP Cash from Operations to Free Cash Flow" for more information. Share Repurchase Authorization On December 6, 2024, J.Jill's Board of Directors authorized a share repurchase program for up to an aggregate amount of $25.0 million of the Company's outstanding common stock over the next 2 years. The program is expected to be funded through the Company's existing cash and future free cash flow. The timing of any repurchases and the number of shares repurchased are subject to the discretion of the Company and may be affected by various factors, including general market and economic conditions, the market price of the Company's common stock, the Company's earnings, financial condition, capital requirements and levels of indebtedness, legal requirements, and other factors that management may deem relevant. The share repurchase program authorization does not obligate the Company to acquire any shares of its common stock and may be amended, suspended or discontinued at any time. Shares may be repurchased from time to time through open market transactions, block trades, privately negotiated purchase transactions or other purchase techniques and may include purchases effected pursuant to one or more trading plans established pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934. Quarterly Dividend Payment On December 4, 2024, the Board declared a cash dividend of $0.07 per share, payable on January 9, 2025 to stockholders of record of issued and outstanding shares of the Company's common stock as of December 26, 2024. Outlook For the fourth quarter of fiscal 2024, the Company expects net sales to be down 4% to 6% compared to the 14-week fourth quarter of fiscal 2023. The Company expects total company comparable sales to be up 1% to 3% compared to the comparable 13-week period in the prior fiscal year and expects Adjusted EBITDA to be in the range of $12.0 million to $14.0 million for the fourth quarter of fiscal 2024. For fiscal 2024, the Company expects net sales to be about flat to up 1% compared to fiscal 2023, total company comparable sales to be up 1% to 2% and for Adjusted EBITDA to be in the range of $105.0 million to $107.0 million, reflecting a year-over-year decline of 5% to 7% compared to fiscal 2023. This net sales and Adjusted EBITDA guidance reflects the negative impact from the loss of the 53rd week in fiscal 2023 of $7.9 million in net sales and $2.2 million in Adjusted EBITDA as well as investments to support profitable sales growth, including approximately $2.0 million in operating expenses related to the Company's Order Management System ("OMS") project. Excluding the impact of the 53rd week as well as the operating expense investment in the OMS project, the Company expects fiscal 2024 net sales to grow in the range of 1% to 2% and Adjusted EBITDA to decline in the range of 2% to 4% compared to the prior year. The Company now expects net store count growth of 4 stores to end fiscal 2024, excluding the impact of the hurricane closure. The Company continues to expect total capital expenditures of approximately $22.0 million, which reflects the treatment of cloud based software implementation costs as prepaid expense. Conference Call Information A conference call to discuss third quarter 2024 results is scheduled for today, December 11, 2024, at 4:30 p.m. Eastern Time. Those interested in participating in the call are invited to dial (888) 596-4144 or (646) 968-2525 if calling internationally. Please dial in approximately 10 minutes prior to the start of the call and reference Conference ID 7311773 when prompted. A live audio webcast of the conference call will be available online at http://investors.jjill.com/Investors-Relations/News-Events/events . A taped replay of the conference call will be available approximately two hours following the call and can be accessed both online and by dialing (800) 770-2030 or (609) 800-9909. The pin number to access the telephone replay is 7311773. The telephone replay will be available until December 18, 2024. About J.Jill, Inc. J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston. For more information, please visit www.jjill.com or http://investors.jjill.com . The information included on our websites is not incorporated by reference herein. Non-GAAP Financial Measures To supplement our unaudited consolidated financial statements presented in accordance with generally accepted accounting principles ("GAAP"), we use the following non-GAAP measures of financial performance: Adjusted EBITDA, which represents net income plus depreciation and amortization, income tax provision, interest expense, interest expense - related party, interest income, equity-based compensation expense, write-off of property and equipment, amortization of cloud-based software implementation costs, loss on extinguishment of debt, loss on debt refinancing, adjustment for exited retail stores, impairment of long-lived assets, loss due to hurricane, and other non-recurring items primarily consisting of outside legal and professional fees associated with certain non-recurring transactions and events. We present Adjusted EBITDA on a consolidated basis because management uses it as a supplemental measure in assessing our operating performance, and we believe that it is helpful to investors, securities analysts and other interested parties as a measure of our comparative operating performance from period to period. We also use Adjusted EBITDA as one of the primary methods for planning and forecasting overall expected performance of our business and for evaluating on a quarterly and annual basis actual results against such expectations. Further, we recognize Adjusted EBITDA as a commonly used measure in determining business value and as such, use it internally to report results. We also use Adjusted EBITDA margin which represents, for any period, Adjusted EBITDA as a percentage of net sales. Adjusted Income from Operations, which represents operating income plus equity-based compensation expense, write-off of property and equipment, adjustment for exited retail stores, impairment of long-lived assets, loss due to hurricane, and other non-recurring items. We present Adjusted Income from Operations because management uses it as a supplemental measure in assessing our operating performance, and we believe that it is helpful to investors, securities analysts, and other interested parties as a measure of our comparative operating performance from period to period. Adjusted Net Income, which represents net income plus income tax provision, equity-based compensation expense, write-off of property and equipment, loss on extinguishment of debt, loss on debt refinancing, adjustment for exited retail stores, impairment of long-lived assets, loss due to hurricane, and other non-recurring items. We present Adjusted Net Income because management uses it as a supplemental measure in assessing our operating performance, and we believe that it is helpful to investors, securities analysts and other interested parties as a measure of our comparative operating performance from period to period. Adjusted Net Income per Diluted Share represents Adjusted Net Income divided by the number of fully diluted shares outstanding. Adjusted Net Income per Diluted Share is presented as a supplemental measure in assessing our operating performance, and we believe that it is helpful to investors, securities analysts and other interested parties as a measure of our comparative operating performance from period to period. Free Cash Flow represents cash flow from operations less capital expenditures. Free Cash Flow is presented as a supplemental measure in assessing our liquidity, and we believe that it is helpful to investors, securities analysts and other interested parties as a measure of our comparative liquidity and operating performance from period to period. While we believe that Adjusted EBITDA, Adjusted EBITDA margin, Adjusted Income from Operations, Adjusted Net Income, Adjusted Diluted EPS and Free Cash Flow are useful in evaluating our business, they are non-GAAP financial measures that have limitations as analytical tools. These non-GAAP measures should not be considered alternatives to, or substitutes for, Net Income, Income from Operations, Net Income per Diluted Share or Cash from Operations, which are calculated in accordance with GAAP. In addition, other companies, including companies in our industry, may calculate these non-GAAP measures differently or not at all, which reduces the usefulness of such non-GAAP financial measures as tools for comparison. We recommend that you review the reconciliation and calculation of Adjusted EBITDA, Adjusted EBITDA margin, Adjusted Income from Operations, Adjusted Net Income, Adjusted Diluted EPS and Free Cash Flow to Net Income, Income from Operations, Net Income per Diluted Share and Cash from Operations, respectively, the most directly comparable GAAP financial measures, under "Reconciliation of GAAP Net Income to Adjusted EBITDA", "Reconciliation of GAAP Operating Income to Adjusted Income from Operations", "Reconciliation of GAAP Net Income to Adjusted Net Income" and "Reconciliation of Cash from Operations to Free Cash Flows" and not rely solely on Adjusted EBITDA, Adjusted EBITDA margin, Adjusted Income from Operations, Adjusted Net Income, Adjusted Net Income per Diluted Share, Free Cash Flow or any single financial measure to evaluate our business. Forward-Looking Statements This press release contains, and oral statements made from time to time by our representatives may contain, "forward-looking statements." All statements other than statements of historical facts contained in this press release, including statements regarding our strategy, future operations, future financial position, future revenue, projected costs, prospects, plans, objectives of management, expected market growth and any activities, events or developments that we intend, expect or believe may occur in the future are forward-looking statements. Such statements are often identified by words such as "could," "may," "might," "will," "likely," "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects," "continues," "projects," "goal," "target" (although not all forward-looking statements contain these identifying words) and similar references to future periods, or by the inclusion of forecasts or projections. Forward-looking statements are based on our current expectations and assumptions regarding capital market conditions, our business, the economy and other future conditions and are not guarantees of future performance. Because forward-looking statements relate to the future, by their nature, they are inherently subject to a number of risks, uncertainties, potentially inaccurate assumptions and changes in circumstances that are difficult to predict. As a result, our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in any forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, including risks regarding: (1) our sensitivity to changes in economic conditions and discretionary consumer spending; (2) the material adverse impact of pandemics, other health crises or natural disasters on our operations, business and financial results; (3) our ability to anticipate and respond to changing customer preferences, shifts in fashion and industry trends in a timely manner; (4) our ability to maintain our brand image, engage new and existing customers and gain market share; (5) the impact of operating in a highly competitive industry with increased competition; (6) our ability to successfully optimize our omnichannel operations, including our ability to enhance our marketing efforts and successfully realize the benefits from our investments in new technology, for example our recently implemented point-of-sale system and the forthcoming upgrade to our order management system; (7) our ability to use effective marketing strategies and increase existing and new customer traffic; (8) any interruptions in our foreign sourcing operations and the relationships with our suppliers and agents; (9) any increases in the demand for, or the price of, raw materials used to manufacture our merchandise and other fluctuations in sourcing and distribution costs; (10) any material damage or interruptions to our information systems; (11) our ability to protect our trademarks and other intellectual property rights; (12) our indebtedness restricting our operational and financial flexibility; (13) our ability to manage our inventory levels, size assortments and merchandise mix; (14) the fact that we are no longer a controlled company; (15) the impact of any new or increased tariffs; (16) our management succession plan; and (17) other factors that may be described in our filings with the Securities and Exchange Commission (the "SEC"), including the factors set forth under "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended February 3, 2024 and our Quarterly Report on Form 10-Q for the quarter ended August 28, 2024. You are encouraged to read our filings with the SEC, available at www.sec.gov , for a discussion of these and other risks and uncertainties. We caution investors, potential investors and others not to place considerable reliance on the forward-looking statements in this press release and in the oral statements made by our representatives. Any such forward-looking statement speaks only as of the date on which it is made. J.Jill undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise. (Tables Follow) J.Jill, Inc. Consolidated Statements of Operations and Comprehensive Income (Unaudited) (Amounts in thousands, except share and per share data) For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Net sales (a) $ 151,260 $ 150,881 Costs of goods sold (exclusive of depreciation and amortization) 43,285 42,283 Gross profit 107,975 108,598 Selling, general and administrative expenses (a) 88,646 86,450 Impairment of long-lived assets 102 21 Operating income 19,227 22,127 Interest expense (b) 2,849 6,501 Interest income (b) (494 ) (707 ) Income before provision for income taxes 16,872 16,333 Income tax provision 4,524 4,717 Net income and total comprehensive income $ 12,348 $ 11,616 Net income per common share: Basic $ 0.81 $ 0.82 Diluted $ 0.80 $ 0.80 Weighted average common shares: Basic 15,331,712 14,169,955 Diluted 15,490,876 14,448,228 Cash dividends declared per common share $ 0.07 — (a) For the third quarter of fiscal 2023, Net sales includes $0.7 million of processing fee income related to customer sales returns that was previously included in Selling, general and administrative expenses. (b) Beginning fiscal 2024, Interest income is presented separately from Interest expense. The prior period has been conformed with the current period presentation J.Jill, Inc. Consolidated Statements of Operations and Comprehensive Income (Unaudited) (Amounts in thousands, except share and per share data) For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Net sales (a) $ 468,015 $ 457,758 Costs of goods sold (exclusive of depreciation and amortization) 132,909 128,423 Gross profit 335,106 329,335 Selling, general and administrative expenses (a) 264,072 253,705 Impairment of long-lived assets 413 66 Operating income 70,621 75,564 Loss on extinguishment of debt 8,570 — Loss on debt refinancing — 12,702 Interest expense (b) 13,009 18,758 Interest expense - related party — 1,074 Interest income (b) (2,020 ) (1,750 ) Income before provision for income taxes 51,062 44,780 Income tax provision 13,827 13,346 Net income and total comprehensive income $ 37,235 $ 31,434 Net income per common share: Basic $ 2.51 $ 2.22 Diluted $ 2.48 $ 2.19 Weighted average common shares: Basic 14,831,762 14,130,734 Diluted 14,994,786 14,379,529 Cash dividends declared per common share $ 0.14 — (a) For the thirty-nine weeks ended October 28, 2023, Net sales includes $2.5 million of processing fee income related to customer sales returns that was previously included in Selling, general and administrative expenses. (b) Beginning fiscal 2024, Interest income is presented separately from Interest expense. The prior period has been conformed with the current period presentation. J.Jill, Inc. Consolidated Balance Sheets (Unaudited) (Amounts in thousands, except common share data) November 2, 2024 February 3, 2024 Assets Current assets: Cash and cash equivalents $ 38,765 $ 62,172 Accounts receivable 6,535 5,042 Inventories, net 61,737 53,259 Prepaid expenses and other current assets 18,774 17,656 Total current assets 125,811 138,129 Property and equipment, net 52,091 54,118 Intangible assets, net 62,223 66,246 Goodwill 59,697 59,697 Operating lease assets, net 112,358 108,203 Other assets 6,076 1,787 Total assets $ 418,256 $ 428,180 Liabilities and Shareholders' Equity Current liabilities: Accounts payable $ 50,936 $ 41,112 Accrued expenses and other current liabilities 42,534 42,283 Current portion of long-term debt 2,188 35,353 Current portion of operating lease liabilities 34,251 36,204 Total current liabilities 129,909 154,952 Long-term debt, net of discount and current portion 69,124 120,595 Deferred income taxes 9,511 10,967 Operating lease liabilities, net of current portion 105,161 103,070 Other liabilities 1,290 1,378 Total liabilities 314,995 390,962 Commitments and contingencies Shareholders' Equity Common stock, par value $0.01 per share; 50,000,000 shares authorized; 15,340,378 and 10,614,454 shares issued and outstanding at November 2, 2024 and February 3, 2024, respectively 153 107 Additional paid-in capital 241,998 213,236 Accumulated deficit (138,890 ) (176,125 ) Total shareholders' equity 103,261 37,218 Total liabilities and shareholders' equity $ 418,256 $ 428,180 J.Jill, Inc. Reconciliation of GAAP Net Income to Adjusted EBITDA (Unaudited) (Amounts in thousands) For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Net income $ 12,348 $ 11,616 Add (Less): Depreciation and amortization 5,257 5,792 Income tax provision 4,524 4,717 Interest expense (a) 2,849 6,501 Interest income (a) (494 ) (707 ) Adjustments: Equity-based compensation expense (b) 1,726 942 Write-off of property and equipment (c) 17 19 Amortization of cloud-based software implementation costs (d) 180 283 Adjustment for exited retail stores (e) — (632 ) Impairment of long-lived assets (f) 102 21 Loss due to hurricane (g) 252 — Other non-recurring items (h) 47 — Adjusted EBITDA $ 26,808 $ 28,552 Net sales (i) 151,260 150,881 Adjusted EBITDA margin 17.7 % 18.9 % (a) Beginning fiscal 2024, Interest income is presented separately from Interest expense. The prior period has been conformed with the current period presentation. (b) Represents expenses associated with equity incentive instruments granted to our management and Board of Directors. Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant. (c) Represents net gain or loss on the disposal of fixed assets. (d) Represents amortization of capitalized implementation costs related to cloud-based software arrangements that are included within Selling, general and administrative expenses. Adjusted EBITDA for the third quarter of fiscal 2023 has been restated to include such adjustments to Net income. (e) Represents non-cash gains associated with exiting store leases earlier than anticipated. (f) Represents impairment of long-lived assets related to right of use assets and leasehold improvements. (g) Represents loss on write-off of property and equipment and inventory at one store location due to hurricane. (h) Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course legal and professional fees. (i) For the third quarter of fiscal 2023, Net sales includes $0.7 million of processing fee income that was previously included in Selling, general and administrative expenses. J.Jill, Inc. Reconciliation of GAAP Net Income to Adjusted EBITDA (Unaudited) (Amounts in thousands) For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Net income $ 37,235 $ 31,434 Add (Less): Depreciation and amortization 16,091 16,854 Income tax provision 13,827 13,346 Interest expense (a) 13,009 18,758 Interest expense - related party — 1,074 Interest income (a) (2,020 ) (1,750 ) Adjustments: Equity-based compensation expense (b) 4,676 2,757 Write-off of property and equipment (c) 74 65 Amortization of cloud-based software implementation costs (d) 645 399 Loss on extinguishment of debt (e) 8,570 — Loss on debt refinancing (f) — 12,702 Adjustment for exited retail stores (g) (615 ) (632 ) Impairment of long-lived assets (h) 413 66 Loss due to hurricane (i) 252 — Other non-recurring items (j) 485 2 Adjusted EBITDA $ 92,642 $ 95,075 Net sales (k) $ 468,015 $ 457,758 Adjusted EBITDA margin 19.8 % 20.8 % (a) Beginning fiscal 2024, Interest income is presented separately from Interest expense. The prior period has been conformed with the current period presentation. (b) Represents expenses associated with equity incentive instruments granted to our management and Board of Directors. Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant. (c) Represents net gain or loss on the disposal of fixed assets. (d) Represents amortization of capitalized implementation costs related to cloud-based software arrangements that are included within Selling, general and administrative expenses. Adjusted EBITDA for the thirty-nine weeks ended October 28, 2023 has been restated to include such adjustments to Net income. (e) Represents loss on the prepayment of a portion of the term loan. (f) Represents loss on the repayment of the Priming and the Subordinated Credit Agreement. (g) Represents non-cash gains associated with exiting store leases earlier than anticipated. (h) Represents impairment of long-lived assets related to right of use assets and leasehold improvements. (i) Represents loss on write-off of property and equipment and inventory at one store location due to hurricane. (j) Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course legal and professional fees. (k) For the thirty-nine weeks ended October 28, 2023, Net sales includes $2.5 million of processing fee income that was previously included in Selling, general and administrative expenses. J.Jill, Inc. Reconciliation of GAAP Operating Income to Adjusted Income from Operations (Unaudited) (Amounts in thousands) For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Operating income $ 19,227 $ 22,127 Add (Less): Equity-based compensation expense (a) 1,726 942 Write-off of property and equipment (b) 17 19 Adjustment for exited retail stores (c) — (632 ) Impairment of long-lived assets (d) 102 21 Loss due to hurricane (e) 252 — Other non-recurring items (f) 47 — Adjusted income from operations $ 21,371 $ 22,477 For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Operating income $ 70,621 $ 75,564 Add (Less): Equity-based compensation expense (a) 4,676 2,757 Write-off of property and equipment (b) 74 65 Adjustment for exited retail stores (c) (615 ) (632 ) Impairment of long-lived assets (d) 413 66 Loss due to hurricane (e) 252 — Other non-recurring items (f) 485 2 Adjusted income from operations $ 75,906 $ 77,822 (a) Represents expenses associated with equity incentive instruments granted to our management and Board of Directors. Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant. Adjusted income from operations for the third quarter of fiscal 2023 and for the thirty-nine weeks ended October 28, 2023 has been restated to include such adjustments to Operating income. Beginning fiscal 2024, equity-based compensation expense is included as an adjustment. The prior period has been conformed with the current period presentation. (b) Represents net gain or loss on the disposal of fixed assets. Adjusted income from operations for the third quarter of fiscal 2023 and for the thirty-nine weeks ended October 28, 2023 has been restated to include such adjustments to Operating income. Beginning fiscal 2024, write-off of property and equipment is included as an adjustment. The prior period has been conformed with the current period presentation. (c) Represents non-cash gains associated with exiting store leases earlier than anticipated. (d) Represents impairment of long-lived assets related to right of use assets and leasehold improvements. (e) Represents loss on write-off of property and equipment and inventory at one store location due to hurricane. (f) Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course legal and professional fees. J.Jill, Inc. Reconciliation of GAAP Net Income to Adjusted Net Income (Unaudited) (Amounts in thousands, except share and per share data) For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Net income $ 12,348 $ 11,616 Add: Income tax provision 4,524 4,717 Income before provision for income tax 16,872 16,333 Adjustments: Equity-based compensation expense (a) 1,726 942 Write-off of property and equipment (b) 17 19 Adjustment for exited retail stores (c) — (632 ) Impairment of long-lived assets (d) 102 21 Loss due to hurricane (e) 252 — Other non-recurring items (f) 47 — Adjusted income before income tax provision 19,016 16,683 Less: Adjusted tax provision (g) 5,172 4,655 Adjusted net income $ 13,844 $ 12,028 Adjusted net income per share: Basic $ 0.90 $ 0.85 Diluted $ 0.89 $ 0.83 Weighted average number of common shares: Basic 15,331,712 14,169,955 Diluted 15,490,876 14,448,228 (a) Represents expenses associated with equity incentive instruments granted to our management and Board of Directors. Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant. Adjusted net income for the third quarter of fiscal 2023 has been restated to include such adjustments to Net income. Beginning fiscal 2024, equity-based compensation expense is included as an adjustment. The prior period has been conformed with the current period presentation. (b) Represents net gain or loss on the disposal of fixed assets. Adjusted net income for the third quarter of fiscal 2023 has been restated to include such adjustments to Net income. Beginning fiscal 2024, write-off of property and equipment is included as an adjustment. The prior period has been conformed with the current period presentation. (c) Represents non-cash gains associated with exiting store leases earlier than anticipated. (d) Represents impairment of long-lived assets related to right of use assets and leasehold improvements. (e) Represents loss on write-off of property and equipment and inventory at one store location due to hurricane. (f) Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course legal and professional fees. (g) The adjusted tax provision for adjusted net income is estimated by applying a rate of 27.2% for the third quarter of fiscal 2024 and 27.9% for the third quarter of fiscal 2023. J.Jill, Inc. Reconciliation of GAAP Net Income to Adjusted Net Income (Unaudited) (Amounts in thousands, except share and per share data) For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Net income $ 37,235 $ 31,434 Add: Income tax provision 13,827 13,346 Income before provision for income tax 51,062 44,780 Adjustments: Equity-based compensation expense (a) 4,676 2,757 Write-off of property and equipment (b) 74 65 Loss on extinguishment of debt (c) 8,570 — Loss on debt refinancing (d) — 12,702 Adjustment for exited retail stores (e) (615 ) (632 ) Impairment of long-lived assets (f) 413 66 Loss due to hurricane (g) 252 — Other non-recurring items (h) 485 2 Adjusted income before income tax provision 64,917 59,740 Less: Adjusted tax provision (i) 17,657 16,667 Adjusted net income $ 47,260 $ 43,073 Adjusted net income per share: Basic $ 3.19 $ 3.05 Diluted $ 3.15 $ 3.00 Weighted average number of common shares: Basic 14,831,762 14,130,734 Diluted 14,994,786 14,379,529 (a) Represents expenses associated with equity incentive instruments granted to our management and Board of Directors. Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant. Adjusted net income for the thirty-nine weeks ended October 28, 2023 has been restated to include such adjustments to Net income. Beginning fiscal 2024, equity-based compensation expense is included as an adjustment. The prior period has been conformed with the current period presentation. (b) Represents net gain or loss on the disposal of fixed assets. Adjusted net income for the thirty-nine weeks ended October 28, 2023 has been restated to include such adjustments to Net income. Beginning fiscal 2024, write-off of property and equipment is included as an adjustment. The prior period has been conformed with the current period presentation. (c) Represents loss on the prepayment of a portion of the term loan. (d) Represents loss on the repayment of the Priming and Subordinated Credit Agreement. (e) Represents non-cash gains associated with exiting store leases earlier than anticipated. (f) Represents impairment of long-lived assets related to right of use assets and leasehold improvements. (g) Represents loss on write-off of property and equipment and inventory at one store location due to hurricane. (h) Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course legal and professional fees. (i) The adjusted tax provision for adjusted net income is estimated by applying a rate of 27.2% for the thirty-nine weeks ended November 2, 2024 and 27.9% for the thirty-nine weeks ended October 28, 2023. J.Jill, Inc. Selected Cash Flow Information (Unaudited) (Amounts in thousands) Summary Data from the Statement of Cash Flows For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Net cash provided by operating activities $ 19,067 $ 21,067 Net cash used in investing activities (5,487 ) (3,655 ) Net cash used in financing activities (3,281 ) (2,200 ) Net change in cash and cash equivalents 10,299 15,212 Cash and cash equivalents: Beginning of Period 28,466 48,903 End of Period $ 38,765 $ 64,115 For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Net cash provided by operating activities $ 56,947 $ 56,682 Net cash used in investing activities (10,047 ) (10,760 ) Net cash used in financing activities (70,307 ) (68,860 ) Net change in cash and cash equivalents (23,407 ) (22,938 ) Cash and cash equivalents: Beginning of Period 62,172 87,053 End of Period $ 38,765 $ 64,115 Reconciliation of GAAP Cash from Operations to Free Cash Flow For the Thirteen Weeks Ended November 2, 2024 October 28, 2023 Net cash provided by operating activities $ 19,067 $ 21,067 Less: Capital expenditures (a) (5,487 ) (3,655 ) Free cash flow $ 13,580 $ 17,412 For the Thirty-Nine Weeks Ended November 2, 2024 October 28, 2023 Net cash provided by operating activities $ 56,947 $ 56,682 Less: Capital expenditures (a) (10,047 ) (10,760 ) Free cash flow $ 46,900 $ 45,922 (a) Capital expenditures reflects net cash used in investing activities, which includes capitalized interest and excludes cash received from landlords for tenant allowances. View source version on businesswire.com: https://www.businesswire.com/news/home/20241211903405/en/ © 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
BELLEVUE, Wash.--(BUSINESS WIRE)--Nov 25, 2024-- To her nearly 1 million followers , Kendall Mariah is known as a mom with big southern charm and big-time family finds for any occasion. The holidays are especially her time to shine with recommendations for parents and families who appreciate her genuine reviews and practical advice. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241125424595/en/ Sparkle and shine this holiday season with the hottest device and gadget gifts from T-Mobile, handpicked by beloved Instagram mom and military spouse Kendall Mariah (Graphic: Business Wire) “I love the holidays because it’s a time to unwind, reconnect and celebrate what feels like home,” says Mariah. “Being with family and friends and sharing meaningful experiences is everything. For gifts, I love tech because it brings ease, fun and a bit of magic to everyday life. I’m thoughtful about what I recommend, only sharing things that feel authentic and special enough to enrich my friends' and followers' lives.” As a military spouse who is always searching for the latest tech to help her family stay connected, Mariah has a unique blend of mobile device know-how and heartfelt storytelling. She teamed up with T-Mobile to hook her up with some of the gadget gifts she handpicked for family members of all ages, friends, or when just treating yourself. Check out these top tech gift ideas from Mariah that are sure to impress while staying on budget. For the Parent Who’s Always Putting Family First Mariah says she plans to deck the halls and someone’s wrist with the Samsung Galaxy Watch Ultra this year. The watch stands out to her because she loves to post about her own fitness journey. “I love the idea of the Samsung Galaxy Watch Ultra as a gift because it’s perfect for staying on track with fitness goals and for embracing the season in style,” she says. “It’s a seamless blend of tech, fitness and fashion, which means it’ll be useful long after the holidays are over.” She also loves that T-Mobile customers get it for less — up to $380 off when adding a watch line. ( Via 24 monthly bill credits.) Unwrap the Samsung Galaxy Watch Ultra. It’s easy to capture the magic of holiday moments with the latest AI-powered technology , and with the deals T-Mobile has on Samsung Galaxy S24 and other eligible devices , it’s an opportunity that Mariah says is too good to miss. T-Mobile customers can get four lines and four free phones for $100 a month, and tap into T-Mobile’s value-packed Go5G Next plan on America’s largest , fastest and most awarded 5G network . ( Via 24 monthly bill credits; plus tax.) “The camera and AI features on the Samsung Galaxy S24 are amazing for capturing all the festive moments with ease — it’s like having a mini photo studio in your pocket,” she says. “It’s a gift that’s both practical and thoughtful, which is exactly what I look for during the holidays.” It’s an especially efficient value if you’re looking to switch an entire family of four with tech upgrades for all! Check out the Samsung Galaxy S24. Mariah says nothing makes the holidays feel more festive than blasting your favorite seasonal tunes. She plans to fill her home with the sounds of the season with the Harman Kardon Onyx Studio 9. “There’s nothing like music to bring people together over the holidays and this speaker delivers on sound quality and style,” she says. “It’s definitely a top pick for your music-loving family member.” And with this T-Mobile exclusive customers receive a JBL Clip 5 on Us through T-Mobile. Pick Up the Harman Kardon Onyx Studio 9. For the Kid Who’s Been Extra Good This Year When searching for something for the younger members of the family, Mariah says the SyncUP Kids Watch 2 stands out. She loves that it’s a safety-first gift that helps parents keep their little elves (best for ages 5 to 12) connected thanks to the T-Mobile network — while still keeping it fun . “I would absolutely love the SyncUP Kids Watch 2 for my daughter,” she says. “It’s the perfect balance of fun and safety, giving me peace of mind while letting her enjoy features like games, Bluetooth and even a flashlight. I love that it keeps her connected, but it’s also designed with her age in mind — practical for me and fun for her.” This holiday season, T-Mobile customers can get it free when they add a watch line. ( Via 24 monthly bill credits; plus tax.) Explore the SyncUP Kids Watch 2. T-Mobile’s deals on tablets are themselves a gift. Tablets are perfect for keeping kids entertained whether at home or traveling, but Mariah says T-Mobile’s latest Samsung Galaxy Tab A9+ on Us offer is a real gift for parents, too, because they can get the Samsung Galaxy Tab A9+ 5G for free when adding a tablet line. That means customers can get the cellular version at the Wi-Fi price with $201 off. ( Via 24 monthly bill credits when you have a Go5G Next voice line and add a Go5G Next tablet line. ) “The Samsung Galaxy Tab A9+ would be perfect for my family,” she says. “It’s great for keeping my daughter entertained on trips, and I love that T-Mobile’s deal gives us the 5G version for free with this holiday deal. A practical and fun gift for the whole family.” Ring in the festivities with the Samsung Galaxy Tab A9+ on Us. ( Via 24 monthly bill credits; plus tax.) So, start preheating the oven and cue up Mariah Carey — with T-Mobile's exclusive deals on tech updates, you can make this holiday season unforgettable! Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news. Limited time offers; subject to change. See full offer details at T-Mobile.com . 4/$100: Essentials customers may notice speeds lower than other customers and further reduction if using >50GB/mo., due to data prioritization. Video in SD. Unlimited on our network. Qualifying credit & minimum 4 lines required. Canceling any lines requires you to move to the regular-rate Essentials plan; contact us. Monthly Regulatory Programs (RPF) & Telco Recovery Fee (TRF) totaling $3.49 per voice line ($0.50 for RPF & $2.99 for TRF) applies; taxes/fees approx. 4-38% of bill. $5 more per line without AutoPay; debit or bank account required. Device offers: Bill credits end if you pay off device early. Tax on pre-credit price and $35 device connection charge due at sale. Qualifying credit and service required. If you have cancelled lines in past 90 days, you may need to reactivate them first. Line with promo must be active and in good standing to receive credits; allow 2 bill cycles. Max 4 discounted devices/account. May not be combinable with some offers or discounts. Phones On Us: Contact us before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due (e.g., $1,099.99 – Galaxy Z Flip6 5G 256GB). Qualifying trade-in required for trade-in offers (e.g., Save $1,100: Samsung Galaxy S9; Save $550: Galaxy S6). Tablets, watches, and TCL Linkport: If you cancel entire account before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g., $649.99 – Samsung Galaxy Watch Ultra 47mm / $1,099.99 – Samsung Galaxy Tab S9+ 5G). JBL Clip 5: While supplies last. Accessories must be purchased in same transaction. Not valid on prior purchases or in combination with other offers/discounts for these accessories. Limit 3 per account. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com View source version on businesswire.com : https://www.businesswire.com/news/home/20241125424595/en/ CONTACT: Media Contact T-Mobile US, Inc. Media Relations MediaRelations@t-mobile.comInvestor Relations Contact T-Mobile US, Inc. Investor.Relations@t-mobile.com https://investor.t-mobile.com KEYWORD: WASHINGTON UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: SOCIAL MEDIA INFLUENCER RETAIL BLOGGING CONSUMER ELECTRONICS TECHNOLOGY CARRIERS AND SERVICES COMMUNICATIONS 5G WEARABLES/MOBILE TECHNOLOGY SPECIALTY FAMILY TELECOMMUNICATIONS CONSUMER INTERNET MOBILE/WIRELESS SOURCE: T-Mobile US, Inc. Copyright Business Wire 2024. PUB: 11/25/2024 03:14 PM/DISC: 11/25/2024 03:15 PM http://www.businesswire.com/news/home/20241125424595/en
What did you Google in 2024? From the elections to Copa América, here's what search trends showThe Ducks were on to Ottawa, rambling by rail to face the Senators on Wednesday after picking up a point from a shootout loss in Montreal on Monday. They’ll remain in the province of Ontario on Thursday for the final leg of a two-games-in-two-nights challenge that’ll pit them against the Toronto Maple Leafs. Despite Monday’s debut of trade acquisition Jacob Trouba (five hits, one shot on goal), the Ducks have been winless in their past three games and gone 2-4-2 since their best five-game stretch of the year (4-1-0). They nearly slammed the brakes on their current skid in a tightly contested battle with Montreal that gave way to a lopsided shootout in which the Habs went two-for-two while the Ducks failed to score at all. Troy Terry’s attempt was stopped to cement the result, and he also pinged the crossbar late in overtime after scoring his team-topping seventh and eight goals of the season in regulation. “I felt good tonight so I was hoping that I could get it done,” Terry told reporters, before he praised the Ducks’ overarching effort in a game as lively as its Original-Six atmosphere. “That’s just kind of the way it goes.” The way it’s gone for the Ducks, again, is that their schedule has been packed with white-knuckled, bitten-nail affairs. Exactly half of their 108 outings under second-year coach Greg Cronin have been either one-goal games or matches that had a one-goal margin late before an empty-netter or two was tacked onto the score. Half of their 16 defeats this season have come by just one goal, including four in either overtime or a shootout. They’ve also won eight games either by one goal or after leading by a goal before finding the back of an empty net. Last season, 38 of their outcomes were determined either by one goal or that margin plus an empty-net tally (or, as in the case of their win over Carolina, two empty-netters). They dropped 24 decisions by either a goal or two goals with a late empty-netter, while winning only 14 such contests en route to a franchise record 50 regulation defeats. Their next overtime loss will already equal their total from all of last season (five). While the Ducks have found a way to win – and somehow also play in – more tight games this season, the number of close losses highlights their lack of offensive pop as well as the sporadic quality of their overall game. Stretches and periods have been nearly ideal, but seldom has a full hour of game action gone smoothly. “The first period was one of the best periods we’ve played,” Cronin told reporters after the Montreal game. “It kind of resembled the way we’ve been playing when we’re winning.” The Ducks have hardly been alone in trying to create consistent momentum. Ottawa was one of eight teams in the Eastern Conference that’s within two points of .500, in one direction or the other, entering Tuesday’s schedule. After losing five straight games, the Senators reeled off a 4-1-1 spurt that included a shootout loss to the Ducks at Honda Center on Dec. 1. Most recently, they lost 4-2 to the New York Islanders. Tim Stützle leads the Sens in assists (24) and points (34), while captain Brady Tkachuk’s 13 goals, including two against the Ducks, kept him atop the team leaderboard. Mitch Marner tops Toronto (16-9-2) in scoring by a full 10 points, in part because Auston Matthews missed nearly a month with an upper-body injury for which he sought treatment in Germany. Matthews has three goals and seven points in four games since returning to the Leafs’ lineup. Ducks at Ottawa When: 4:30 p.m. Wednesday Where: Canadian Tire Centre, Ottawa, Ontario How to watch: Victory+, KCOP (Ch. 13) Ducks at Toronto When: 4 p.m. Thursday Where: Scotiabank Arena, Toronto, Ontario How to watch: Victory+
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After Trump's Project 2025 denials, he is tapping its authors and influencers for key rolesFlaky, Buttery, and Delicious Vegan Croissants: Where to Buy the BestDallas Cowboys star guard Zack Martin is doubtful for Sunday's game against the Washington Commanders due to ankle and shoulder injuries. Martin didn't practice at all this week. He also physically struggled during Monday night's loss to the Houston Texas. Martin, who turned 34 on Wednesday, has started all 162 games played in 11 seasons with the Cowboys. He's a nine-time Pro Bowl selection and a seven-time first-team All-Pro. Tight end Jake Ferguson (concussion) and safety Markquese Bell (shoulder) have been ruled out. Neither player practiced this week after being hurt against the Texans. Cornerback DaRon Bland (foot) practiced in full this week and will make his season debut. He was injured in August. Star wideout CeeDee Lamb (back/foot) was a full practice participant on Friday and is good to go. Cornerback Trevon Diggs (groin/knee) and receiver Brandin Cooks (knee) are among six players listed as questionable. The others are offensive tackle Chuma Edoga (toe), guard Tyler Smith (ankle/knee), defensive end Marshawn Kneeland (knee) and linebacker Nick Vigil (foot). --Field Level Media
Scituate handles Grafton again(Image source: YouTube/Jake Shane) A seemingly casual dance move by Sofia Richie has transformed into a viral sensation on TikTok, captivating millions and sparking a wave of recreations. Dubbed the " Sofia Dance ," this trend emerged after a video of Richie dancing to Lola Young’s song Messy garnered massive attention. The simplicity and effortless vibe of her moves struck a chord with TikTok users, making it one of the platform’s latest obsessions. While some praise its charm, others have critiqued its minimalism, fueling conversations about the nature of viral trends on social media. TikTok’s newest trend ‘Sofia Dance’ is viral; here’s how it started The phenomenon began on November 28, when TikToker Jake Shane (@octopusslover8) posted a 14-second video featuring Sofia Richie swaying to the rhythm of Messy. The clip, which captured Richie’s natural and relaxed dance style, quickly went viral, amassing over 19 million views and 1.5 million likes. Richie’s movement, a simple backward two-step paired with subtle lip-syncing, resonated with viewers, many of whom found her carefree vibe refreshing. This combination of simplicity and relatability set the stage for what would become the “Sofia Dance” trend. Session 44: Sofia Richie Grainge | Therapuss with Jake Shane The rise of the TikTok ‘Sofia Dance’ trend TikTok users embraced the trend enthusiastically, recreating Richie’s moves in videos that collectively gained millions of views. The Sofia Dance stood out from other TikTok choreography due to its accessibility—no intricate steps or technical skills were required. The dance's charm lies in its effortless execution, making it appealing to users of all ages. Unlike complex routines that dominate the platform, this trend celebrates laid-back, spontaneous movement. Mixed reactions to the TikTok newest trend While the Sofia Dance has been widely celebrated, it has also sparked a mix of reactions among TikTok users. Many appreciated its simplicity, seeing it as a refreshing departure from overproduced content. However, some expressed skepticism about the trend's validity as a "dance." One user sarcastically questioned, “Since when is this a Sofia Richie dance?” Another quipped, “Wdym [what do you mean] 'Sofia Richie dance'—you’re just stepping back and forth!” TikToker @meemshou joined the discussion with a parody video, captioned, “Love that people are making Sofia Richie dance into a trend when it’s literally just called having rhythm.” Her recreation garnered over 11.3 million views, with many commenters agreeing with her humorous critique. The impact of the ‘Sofia Dance’ on TikTok Despite the differing opinions, the Sofia Dance has taken over TikTok’s For You Pages throughout December, cementing its status as a viral trend. Fans enjoy the lighthearted nature of the dance, while others find humor in its minimalism. For Richie, this unexpected moment of internet fame highlights how unplanned actions can resonate widely, becoming cultural phenomena. It also reinforces TikTok’s power to transform everyday moments into global trends, further blurring the lines between entertainment and virality. The legacy of TikTok dance trends The Sofia Dance joins a long list of iconic TikTok trends that have shaped the platform’s culture. From highly choreographed routines to simple, relatable moves, these trends reflect the diversity of TikTok’s user base and their creative interpretations. For those interested in exploring more viral dances, TikTok regularly curates a variety of trends, making it easy for users to stay updated on the latest movements captivating the platform. Also read | Airtel recharge plans | Jio recharge plans | BSNL recharge plans
