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Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage NASHVILLE, Tenn. , Nov. 21, 2024 /PRNewswire/ -- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville . To kick off the week, the award-winning whisky brand partnered with Daniel Musto of fashion brand DanielxDiamond to debut Crown Royal Aged 31 Years. Musto shared a collection of iconic looks from country music's biggest stars along with his tips for luxury western styling. The duo adorned guests with their very own custom DanielxDiamond Crown Royal jacket, a perfect accessory for CMA Awards week. Side-by-side with this rare whisky, the two icons cheers to craftsmanship, excellence and country music. Continuing the star-studded week of celebrations, Crown Royal teamed up with New Artist of the Year nominee Nate Smith and veteran-turned-country-artist Scotty Hasting to raise a glass to Crown Royal partner, CreatiVets, a non-profit organization helping veterans navigate life after service through music. Last night, Crown Royal and Smith hit the stage at "The 58th Annual CMA Awards," highlighting the story of veteran Scotty Hasting's life-changing journey from Purple Heart recipient to one of country music's own. During an intimate conversation, Hasting shared how the support of CreatiVets led to him writing his first debut single and making his first appearance on the Grand Ole Opry stage. He also recounted moments from a recent performance in Nashville . "I am so proud to be able to use music to reach people and help Veterans like myself, after returning home," said Hasting. "It's an honor to support CreatiVets and Crown Royal in their mission to continue to help people through music, too." Amid roaring applause and a standing ovation, Smith announced a $50,000 donation to CreatiVets on behalf of Crown Royal. Since the start of their partnership, Crown Royal has spearheaded efforts to raise over $370,000 in support for this cause.* "I'm humbled to put a spotlight on an organization as incredible as CreatiVets on country music's biggest stage," said Smith. "Crown Royal has been my go-to in the songwriting room and while on tour, and I've long admired their commitment to supporting veterans. Learning about CreatiVets' mission and Scotty's personal story is something I'll never forget." Crown Royal first partnered with CreatiVets in 2022, and through Crown Royal's continued commitment and support over the past two years, CreatiVets has significantly fueled their mission, nearly doubling their annual number of veterans served in 2024. The brand's support has also helped enable a thirty-five percent increase in songwriting programs, while also facilitating the launch of new chapters and community initiatives.* "As we returned to Music City for the seventh year, it was important for us to extend our presence and plant our purple flag in the heart of country music. We are proud to have celebrated the country music community from our new partnership with DanielxDiamond for Crown Royal Aged 31 to celebrating iconic artists at the 72nd Annual BMI Country Awards," said Jesse Damashek , Senior Vice President, North American Whiskeys at Diageo. "And of course, with generosity at the core of our brand we closed out the week with a memorable giveback moment. What an honor to have teamed up with Nate Smith and Scotty Hasting , to support our partner CreatiVets and highlight the incredible work they are doing for our veterans." CMA Awards viewers at home had the opportunity to join in on the generosity by scanning a QR code that appeared onscreen or by visiting https://stage.crownroyal.com/cmacreativets . Each visit to the website (including by QR code scan) on or before November 21 will result in the brand donating an additional $1 . These donations will be in addition to the $50,000 Crown Royal will contribute to CreatiVets mission.*** Crown Royal also sponsored the 72nd annual BMI Country Awards, the Creative Artist Agency watch party, and continued celebrations as a sponsor of William Morris Endeavor's official CMA Awards after party. Country stars and industry alike gathered to toast with specialty cocktails crafted exclusively for the occasions, rounding out a week of unforgettable moments. Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly. About Crown Royal Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com . Crown Royal encourages all consumers to please enjoy responsibly. About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker , Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit diageo.com . Visit Diageo's global responsible drinking resource, DRINKiQ.com , for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA. About the CMA Awards The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas." About Nate Smith Bursting onto the scene a few short years ago, country vocal powerhouse Nate Smith has accumulated over 2 billion career streams, scored three multi-week No. 1 records ("Whiskey on You," "World on Fire" and "Bulletproof"), garnered multiple gold and platinum records, sold-out shows across the US and received numerous nominations for best new artist from the CMA Awards, ACM Awards, CMT Awards, iHeart Radio Awards and so many more. Most recently, Smith received the award for ACM New Male Artist of the Year, Billboard's Rookie of the Year and Amazon's Breakthrough Country Artist for 2024. Smith's sophomore album, California Gold, was just released and debuted Top 15 on Billboard's Country Albums Chart. About Scotty Hasting In April of 2011, former Army Infantryman with the 1st Infantry Division 4th Squadron 4th Cavalry Scotty Hasting was left fighting for his life, flying out of Afghanistan on a medivac after being shot ten times. Narrowly escaping death, Hasting is now on a mission to help anyone struggling through his music. Despite only first picking up a guitar in 2020, Hasting signed with Black River Entertainment in 2023 and has already opened for incredible artists, including Dave Grohl , Tanya Tucker , Jelly Roll, Lee Brice , Chris Janson , and more. Hasting recently partnered with Operation Democracy and represented the U.S. with multiple performances in Normandy , France , during a week-long celebration commemorating the 80th anniversary of D-Day . Hasting released his debut EP, I'm America (5/3), stepped into the coveted Circle for his Grand Ole Opry debut (7/28), and shared the notable release, his own special version of "Til The Last Shot's Fired" with Lee Brice and Dolly Parton (10/15) . About CreatiVets CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org . Media Contacts: DIAGEO jazmine.settles@diageo.com TAYLOR crownroyal@taylorstrategy.com For Scotty Hasting : Dawn Delvo | Black River Entertainment ddelvo@blackriverent.com **Source: CreatiVets Financial Statements ***Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities between 9/7/2024 & 6/30/2025, including this initiative in support of CreatiVets. Donation made via the Crown Royal Generosity Fund, a donor-advised fund administered by Fairfield County's Community Foundation, organized under IRS Section 501c(3). No minimum donation. Dispersal of funds subject to approval of Fairfield County's Community Foundation. View original content to download multimedia: https://www.prnewswire.com/news-releases/crown-royal-joins-forces-with-nate-smith-and-scotty-hasting-to-support-veterans-as-the-award-winning-whisky-donates-50-000-to-creativets-on-country-musics-biggest-night-302313677.html SOURCE Crown Royal

The NCAA football season isn’t technically done; the Colorado Buffaloes still have at least a Bowl game to look forward to. However, the race for the Heisman is all but finished, and the Buffaloes are celebrating favorite Travis Hunter like it is, in fact, over. Colorado’s media team has begun distributing Heisman packets featuring Hunter (a frontrunner) and QB Shedeur Sanders (a favorite). These were created by the school to promote the candidacy of both players for the coveted award this year. The shiny packets are filled with quotes, stats, and pictures of both Sanders and Hunter, all with shiny gold lettering to underline the regal look of the packages. Including Shedeur in the bundles was a nod to how good a season Deion Sanders ‘ son has had for the Buffs—but he doesn’t have any kind of realistic chance at winning the award. Sanders sat 6th with +2,5000 odds to win the Heisman prior to Colorado’s win on Friday, and we can’t imagine his efforts strengthened his case in the face of Hunter’s majestic performance. Hunter put a stamp on his 2024 Heisman campaign in Colorado’s regular season, capping off a 52-0 win over the Oklahoma State Cowboys. His critics wanted him to dominate at two positions to earn the Heisman over Ashton Jeanty, so that’s what he went out and did. The WR/CB standout had 10 receptions for 116 yards and three TDs on offense. On the other side, he produced a tackle, an interception, and a pair of passes defended. After that display on Black Friday, Hunter’s odds shortened even further to -1,000. That’s about as close to a sure thing as you’re going to get prior to the finalists’ announcements on December 4. With that in mind, the Buffaloes are wasting no time in preparing their facility to house another Heisman Trophy. The school has only had one other player win the Heisman: running back Rashaan Salaam in 1994. They are now renovating their “Champion’s Center” to make room for a second one, which they expect Travis Hunter to win come the Heisman ceremony on December 14. Boise State’s Ashton Jeanty is the only one with even a remote shot to steal it from Hunter and put a stop to those preemptive renovations. But at +750 odds, even he’s a pretty long shot at this point. Hunter has wrapped up his regular season with 92 receptions and 14 receiving TDs on top of 1,152 receiving yards. On defense, he had 32 combined tackles, four interceptions, and a conference-leading 11 passes defended. Jeanty led the nation in rushing attempts (312), rushing yards (2,288), and rushing TDs (28) all while producing a laughably high 7.3 yards per carry. Hunter, meanwhile, was 2nd in the nation in receptions and 2nd in the nation in receiving TDs... and also finished in the top five in the country in interceptions while earning PFF’s highest CB coverage grade (90.9) of the campaign. We’re just glad we’re not the ones who have to make this impossible Heisman decision.

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De’Andre Hunter scored 23 points off the bench as the Atlanta Hawks beat league-leading Cleveland again on Friday to advance in the NBA Cup. The Hawks, who handed the Cavs their first home defeat of the season on Wednesday, came out on top at home, parlaying a 52-50 halftime lead into a 117-101 triumph. It was enough to put Atlanta into the NBA Cup knockout rounds as winner of their group after the Boston Celtics beat the Bulls 138-129 in Chicago. Trae Young scored 21 points and handed out 11 assists and Jalen Johnson chipped in 20 points for Atlanta, who had six players score in double figures. Darius Garland scored 29 points for Cleveland and Evan Mobley added 24 points for the Cavs, who opened the season on a 15-0 tear and at 17-3 still boast the best record in the league. The Hawks held Cavs star Donovan Mitchell to 12 points and out-scored Cleveland 39-23 in the third quarter to take control for good in the contest that was one of 10 NBA Cup group stage games scheduled on the Thanksgiving holiday Friday. “They outplayed us,” Cleveland coach Kenny Atkinson said after the Cavaliers were held to their lowest point total of the season. “Sometimes you just have to call it like you see it.” The Los Angeles Lakers, who won the inaugural edition of the Cup last season, were essentially eliminated from the in-season tournament after falling 101-93 to the Oklahoma City Thunder.